- WHAT INFORMATION ABOUT ME IS COLLECTED ON OUR WEBSITE OR THROUGH OUR ONLINE PRODUCTS?
- DO WE COLLECT INFORMATION FROM MINORS?
- WHAT DO WE DO WITH THE INFORMATION WE COLLECT?
- WHEN DO WE DISCLOSE INFORMATION TO THIRD PARTIES?
- IS THE INFORMATION WE COLLECT SECURE?
- WHAT CHOICES DO I HAVE REGARDING THE COLLECTION, DISCLOSURE AND DISTRIBUTION OF PERSONALLY IDENTIFIABLE INFORMATION?
- CAN I UPDATE OR CORRECT MY PERSONALLY IDENTIFIABLE INFORMATION?
- WHO DO I CONTACT IF I HAVE ANY PRIVACY QUESTIONS?
What information about me is collected on our website?
We collect two types of information: personally identifiable information and non-personally identifiable information.
Personally Identifiable Information
Non-Personally Identifiable Information
When you purchase one of our current Online Products, or in connection with other Online Products we may make available on our Website, we also may collect information that by itself cannot be used to identify or contact you ("Non-Personally Identifiable Information"). Non-Personally Identifiable Information may include user IP addresses, browser types, domain names, and other anonymous statistical data involving the use of our Website. Non-Personally Identifiable Information is used to help us understand who uses our Website and to improve and market our Website in general and our Online Products in particular.
Information from Other Sources
We may also supplement the information we collect with information from other sources to assist us in evaluating and improving our Website and Online Products, to determine your preferences so that we can tailor our Website and Online Products to your needs, and/or to study health improvement, behavioral and fitness questions in general.
We may collect information (including information that is Personally Identifiable Information) from you in different manners and at different places and times on our Website, such as when you purchase one of our Online Products. We also may collect information from you in connection with, or through, other Online Products we may make available on our Website. The following is a description of the areas and/or manners in which we primarily collect information about you.
Becoming a Purchaser.
In order to purchase Online Products on our Website you may be required to provide us with information (including Personally Identifiable Information) such as name, shipping address, email address, and credit card and billing information. This information is used to help us understand who uses our Website, to improve our Website and our Online Products, to contact users about requested Online Products and/or for billing purposes.
Participating in the Full Money Back Guarantee.
The Full Money Back Guarantee is designed to eliminate your risk for your first purchase of Aqua Delight and to track the effectiveness of Aqua Delight. Thus, to participate in the Full Money Back Guarantee, you will be required to provide information regarding why you are purchasing Aqua Delight, in what capacity you are purchasing Aqua Delight and what may be causing the metallic or altered taste condition. In addition, to request a refund of your first purchase of Aqua Delight, you will be required to provide information regarding your experience of Aqua Delight.
Submitting Prayer Requests.
If you submit a prayer request, you may be providing Personal Identifiable Information. Because the pray-ers are not under our control, we cannot accept responsibility for confidentiality of names, if you want to ensure confidentiality of any name, please do not include any names in your prayer request. Instead, please use “fictional” initials instead of names. However, if you are willing to accept the risk of names becoming publically known and would like us to pray using your or another’s actual name, then please include them in your request.
Cookies and Action Tags.
We also collect Non-Personally Identifiable Information passively using "cookies" and "action tags."
"Cookies" are small text files that are placed on your computer in order to identify (i) your Web browser (ii) the activities of your computer on our Website and (iii) your activity in connection with our advertisements and other marketing and promotional efforts. Cookies may be used to:
- personalize your experience on our Website (e.g., to dynamically generate content on webpages specifically designed for you),
- assist you in using our Online Products (e.g., to save you time by not having to reenter your name upon each visit to our Website), and
- allow us to statistically monitor how you are using our Website for purposes of improving our online offerings.
You do not have to accept cookies to use our Website, however, you may not be able to use certain products, offerings, features, or resources of our Website (including our Online Products) if you do not accept cookies. Although most browsers are initially set to accept cookies, you may reset your browser to notify you when you receive a cookie or to reject cookies generally. Most browsers offer instructions on how to do so in the "Help" section of the toolbar.
"Action tags," also known as web beacons or GIF tags, are a web technology used to help track anonymous website usage information, such as how many times a specific page has been viewed. Action tags are invisible to you, and any portion of our Website, including advertisements, or e-mail sent on our behalf, may contain cookies that are associated with action tags that are located on our Website. Unlike cookies, action tags are not placed on your computer.
We collect information, some of which may be Personally Identifiable Information that you voluntarily provide to us when you choose to use some of our Online Products. We also collect information that you provide voluntarily through responses to special Online Products such as surveys, questionnaires, self-assessment quizzes, contests and the like. Some of these Online Products may ask you for health related information. We collect this information in order to personalize your online experience and to identify the reasons people are visiting our Website.
We also collect Non-Personally Identifiable Information through our Internet log files, which record data such as user IP addresses, browser types, domain names, and other anonymous statistical data involving the use of our Website. This information may be used to analyze trends, to administer the Website, to monitor our Website's use, and to gather general demographic information. We may link this information to Personally Identifiable Information for these and other purposes such as personalizing your experience on our Website and evaluating our Online Products in general.
Do we collect information from minors?
We are committed to protecting the privacy of children. Our Website and Online Products are not designed for or directed to children under the age of 18. If you are under the age of 18, please do not provide any Personally Identifiable Information. We do not collect Personally Identifiable Information from any person we actually know is under the age of 18. We urge all parents or guardians to participate in their children's exploration of the Internet, and to teach their children about protecting their personal information while online.
What do we do with the information we collect?
In general, we use the information collected on our Website and through purchase of our Online Products to help us understand who uses our Website and Online Products and how they are used, to personalize your experience, to assist you in purchasing our Online Products, to improve our Website and Online Products, and for billing purposes, if applicable.
If you become a registered purchaser of one of our Online Products, we may use your information to send you a welcoming email that may confirm your user name and password. If you "opt-in" we may send you electronic newsletters, contact you about Pure Delight products, services, information and news that may be of interest to you, and provide you with targeted feedback. If you no longer desire to receive these communications, we will provide you with an option to change your preferences. In addition, if you identify yourself to us by sending us an email with questions or comments, we may use your information (including Personally Identifiable Information) to respond to your questions or comments, and we may file your questions or comments for future reference. We may also use the information collected to send you important service announcements and updates regarding our Website or Online Products or, if you are a AutoShip customer, about your billing account status. You will not be able to unsubscribe from these service announcements and updates as they contain important information relevant to your use of our Website and/or our Online Products.
We may also use the information gathered on our Website and through the purchase of our Online Products to perform statistical analysis of user behavior, to analyze and evaluate issues relating to Pure Delight, health improvement, behavior and fitness, or to evaluate and improve our Online Products. We may link some of this information to Personally Identifiable Information for internal purposes only or to assist you in your personal health improvement efforts.
When do we disclose information to third parties?
Laws and Legal Rights.
We may also disclose your information (including Personally Identifiable Information) if we believe in good faith that we are required to do so in order to comply with an applicable statute, regulation, rule or law, a subpoena, a search warrant, a court or regulatory order, or other valid legal process. We may disclose Personally Identifiable Information in special circumstances when we have reason to believe that disclosing this information is necessary to identify, contact or bring legal action against someone who may be violating our Website Use Terms & Conditions or to protect the safety and/or security of our users, our Website or the general public.
Third Parties Generally.
We may provide to third parties information about you that does not allow you to be identified or contacted, including where such information is combined with similar information of other users of our Website. For example, we might inform third parties regarding the number of unique users who visit our Website, the demographic breakdown of the registered subscribers of our Website, or the activities that visitors to our Website engage in while on our Website. The third parties to which we may provide this information may include potential or actual, commercial partners, sponsors, licensees, researchers and other similar parties.
Third Party Sellers.
Sale of Business.
Is the information we collect secure?
Notwithstanding the above commitments to protect your information (including Personally Identifiable Information) from loss, misuse or alteration by third parties, you should be aware that there is always some risk involved in transmitting information over the Internet. There is also some risk that others could find a way to thwart our security systems. As a result, while we strive to protect your information, we cannot ensure or warrant the security and privacy of any information you transmit to us, and you do so at your own risk.
What choices do I have regarding the collection, disclosure and distribution of Personally Indentifiable Information?
Can I update or correct my Personally Identifiable Information?
You should be aware that it is technologically impossible to remove each and every record of the information you have provided to us from our systems. The need to back-up our systems to protect information from inadvertent loss means that a copy of your Personally Identifiable Information may exist in a non-erasable form that will be difficult or impossible for us to locate. We promise that promptly after receiving your request, all Personally Identifiable Information stored in databases we actively use and other readily searchable media will be updated, corrected, changed or deleted, as appropriate, as soon as reasonably practicable.
Who do I contact if I have any privacy questions?
Email our Privacy Coordinator at:
Or, write to our Privacy Coordinator at:
Pure Delight, Inc.
P.O. Box 306
Severance, CO 80546
Attn: Privacy Coordinator
Or, fax our Privacy Coordinator at:
Attn: Privacy Coordinator
Last modified as of August 31, 2010