Privacy Policy

Welcome to the Aqua Delight Website, www.DelightWater.com, a web site provided by Pure Delight Inc.. We want you to be as comfortable as possible visiting our Website and purchasing our Products from this website, so we have created this Privacy Policy.  This Privacy Policy governs the United States websites operated by us (collectively, our "Website") and our Online Products (as defined below), and explains how we collect your personal information on our Website or through the Online Products, how we protect such information, and the choices you have concerning the use of such information. Your privacy and the security of your personal information are very important to us.  We are dedicated to protecting the privacy of those who visit our Website and purchase our Products from this Website.  

Please take a moment to review the terms of our Privacy Policy. By using the Website, you agree to accept the terms of this Privacy Policy.  Except as Pure Delight Inc. and its affiliates (collectively, "we", "us", or "our") disclose in this Privacy Policy, we will not sell, share, license, trade, or rent your personal information to others. If you do not agree to the terms of this Privacy Policy, please do not use the Website.

We may amend this Privacy Policy from time to time.  We will post any changes to this Privacy Policy here so that you will always know what information we gather, how we might use that information, and whether we will disclose that information to anyone.  Please refer back to this Privacy Policy on a regular basis.  By using our Website or any of our products, offerings, features, tools or resources that we provide on our Website (collectively, our "Online Products"), you agree to the terms of this Privacy Policy.

Please remember that this Privacy Policy applies only to information collected by our Website. We are not responsible for the privacy of any information you reveal or post in any public forum (e.g., social media service, message board, blog or chat room) or through the "Public Profile" feature available on our Website, or for the privacy practices of websites that are operated or owned by third parties.

 Our Commitment

Because of our commitment to your privacy as you use this Website, we have chosen to disclose our information practices and have our privacy practices by addressing the following questions:

• WHAT INFORMATION ABOUT ME IS COLLECTED ON OUR WEBSITE OR THROUGH OUR ONLINE PRODUCTS?
• WHERE AND WHEN IS INFORMATION COLLECTED ON OUR WEBSITE OR THROUGH OUR ONLINE PRODUCTS (INCLUDING THROUGH THE USE OF COOKIES AND ACTION TAGS)?
• DO WE COLLECT INFORMATION FROM MINORS?
• WHAT DO WE DO WITH THE INFORMATION WE COLLECT?
• WHEN DO WE DISCLOSE INFORMATION TO THIRD PARTIES?
• DOES THIS PRIVACY POLICY APPLY WHEN I LINK TO OTHER WEBSITES?
• IS THE INFORMATION WE COLLECT SECURE?
• WHAT CHOICES DO I HAVE REGARDING THE COLLECTION, DISCLOSURE AND DISTRIBUTION OF PERSONALLY IDENTIFIABLE INFORMATION?
• CAN I UPDATE OR CORRECT MY PERSONALLY IDENTIFIABLE INFORMATION?
• HOW WILL I KNOW IF THERE ARE ANY CHANGES TO THIS PRIVACY POLICY?
• WHO DO I CONTACT IF I HAVE ANY PRIVACY QUESTIONS?

If you have questions regarding this Privacy Policy, you should first contact our Privacy Coordinator at the address set out below.

 What information about me is collected on our website?

We collect two types of information: personally identifiable information and non-personally identifiable information.

Personally Identifiable Information

Personally identifiable information is information that identifies you or can be used to identify or contact you ("Personally Identifiable Information").  Such Personally Identifiable Information may include your name, address, email address, telephone number and billing and credit card information.  We may request Personally Identifiable Information from you when you register on our Website and when you purchase our Products online.  In all of these cases, we will collect Personally Identifiable Information from you only if you voluntarily submit such information to us.  Unless you give us permission to do so, we will not sell, share, license, trade or rent your Personally Identifiable Information other than as specified in this Privacy Policy.  You do not have to provide us with any Personally Identifiable Information to visit our Website. However, if you choose to withhold requested information, you may not be able to visit all sections of our Website or use all of our Website features.

Non-Personally Identifiable Information

When you purchase one of our current Online Products, or in connection with other Online Products we may make available on our Website, we also may collect information that by itself cannot be used to identify or contact you ("Non-Personally Identifiable Information"). Non-Personally Identifiable Information may include user IP addresses, browser types, domain names, and other anonymous statistical data involving the use of our Website.  Non-Personally Identifiable Information is used to help us understand who uses our Website and to improve and market our Website in general and our Online Products in particular.

Information from Other Sources

We may also supplement the information we collect with information from other sources to assist us in evaluating and improving our Website and Online Products, to determine your preferences so that we can tailor our Website and Online Products to your needs, and/or to study health improvement, behavioral and fitness questions in general.

Where and when is information collected on our website (including through the use of cookies and action tags)?

We may collect information (including information that is Personally Identifiable Information) from you in different manners and at different places and times on our Website, such as when you purchase one of our Online Products.  We also may collect information from you in connection with, or through, other Online Products we may make available on our Website.  The following is a description of the areas and/or manners in which we primarily collect information about you.

Becoming a Purchaser.

In order to purchase Online Products on our Website you may be required to provide us with information (including Personally Identifiable Information) such as name, shipping address, email address, and credit card and billing information.  This information is used to help us understand who uses our Website, to improve our Website and our Online Products, to contact users about requested Online Products and/or for billing purposes. 

Participating in the Full Money Back Guarantee.

The Full Money Back Guarantee is designed to eliminate your risk for your first purchase of Aqua Delight and to track the effectiveness of Aqua Delight.  Thus, to participate in the Full Money Back Guarantee, you will be required to provide information regarding why you are purchasing Aqua Delight, in what capacity you are purchasing Aqua Delight and what may be causing the metallic or altered taste condition.  In addition, to request a refund of your first purchase of Aqua Delight, you will be required to provide information regarding your experience of Aqua Delight.

Submitting Prayer Requests.

If you submit a prayer request, you may be providing Personal Identifiable Information.  Because the pray-ers are not under our control, we cannot accept responsibility for confidentiality of names, if you want to ensure confidentiality of any name, please do not include any names in your prayer request.  Instead, please use “fictional” initials instead of names.  However, if you are willing to accept the risk of names becoming publically known and would like us to pray using your or another’s actual name, then please include them in your request.

Cookies and Action Tags.

We also collect Non-Personally Identifiable Information passively using "cookies" and "action tags."

"Cookies" are small text files that are placed on your computer in order to identify (i) your Web browser (ii) the activities of your computer on our Website and (iii) your activity in connection with our advertisements and other marketing and promotional efforts. Cookies may be used to:

• personalize your experience on our Website (e.g., to dynamically generate content on webpages specifically designed for you),
• assist you in using our Online Products (e.g., to save you time by not having to reenter your name upon each visit to our Website), and
• allow us to statistically monitor how you are using our Website for purposes of improving our online offerings.

We also may use cookies to conduct marketing and promotional efforts, tailor certain advertisements to your browser that we think may be of interest to you, or to determine the popularity of certain content.

You do not have to accept cookies to use our Website, however, you may not be able to use certain products, offerings, features, or resources of our Website (including our Online Products) if you do not accept cookies.  Although most browsers are initially set to accept cookies, you may reset your browser to notify you when you receive a cookie or to reject cookies generally. Most browsers offer instructions on how to do so in the "Help" section of the toolbar.

"Action tags," also known as web beacons or GIF tags, are a web technology used to help track anonymous website usage information, such as how many times a specific page has been viewed.  Action tags are invisible to you, and any portion of our Website, including advertisements, or e-mail sent on our behalf, may contain cookies that are associated with action tags that are located on our Website.  Unlike cookies, action tags are not placed on your computer.

By using cookies and action tags together, we are able to gain valuable information to improve our Website and our Online Products and measure the effectiveness of our advertising and marketing campaigns.  We do not disclose any of your Personally Identifiable Information to our advertising partners through the use of cookies or action tags.

Finally, please note that advertisers and other third parties may also use their own cookies or action tags when you click on their advertisement or link to their website or service, on or from our Website.  This Privacy Policy does not govern the use by such third-party websites or providers of third-party advertising.

Online Products.

We collect information, some of which may be Personally Identifiable Information that you voluntarily provide to us when you choose to use some of our Online Products.  We also collect information that you provide voluntarily through responses to special Online Products such as surveys, questionnaires, self-assessment quizzes, contests and the like.  Some of these Online Products may ask you for health related information.  We collect this information in order to personalize your online experience and to identify the reasons people are visiting our Website.

Log Files.

We also collect Non-Personally Identifiable Information through our Internet log files, which record data such as user IP addresses, browser types, domain names, and other anonymous statistical data involving the use of our Website.  This information may be used to analyze trends, to administer the Website, to monitor our Website's use, and to gather general demographic information.  We may link this information to Personally Identifiable Information for these and other purposes such as personalizing your experience on our Website and evaluating our Online Products in general.

Do we collect information from minors?

We are committed to protecting the privacy of children.  Our Website and Online Products are not designed for or directed to children under the age of 18.  If you are under the age of 18, please do not provide any Personally Identifiable Information.  We do not collect Personally Identifiable Information from any person we actually know is under the age of 18.  We urge all parents or guardians to participate in their children's exploration of the Internet, and to teach their children about protecting their personal information while online.

What do we do with the information we collect?

In general, we use the information collected on our Website and through purchase of our Online Products to help us understand who uses our Website and Online Products and how they are used, to personalize your experience, to assist you in purchasing our Online Products, to improve our Website and Online Products, and for billing purposes, if applicable.

If you become a registered purchaser of one of our Online Products, we may use your information to send you a welcoming email that may confirm your user name and password.  If you "opt-in" we may send you electronic newsletters, contact you about Pure Delight products, services, information and news that may be of interest to you, and provide you with targeted feedback.  If you no longer desire to receive these communications, we will provide you with an option to change your preferences.  In addition, if you identify yourself to us by sending us an email with questions or comments, we may use your information (including Personally Identifiable Information) to respond to your questions or comments, and we may file your questions or comments for future reference.  We may also use the information collected to send you important service announcements and updates regarding our Website or Online Products or, if you are a AutoShip customer, about your billing account status.  You will not be able to unsubscribe from these service announcements and updates as they contain important information relevant to your use of our Website and/or our Online Products.

We may also use the information gathered on our Website and through the purchase of our Online Products to perform statistical analysis of user behavior, to analyze and evaluate issues relating to Pure Delight, health improvement, behavior and fitness, or to evaluate and improve our Online Products.  We may link some of this information to Personally Identifiable Information for internal purposes only or to assist you in your personal health improvement efforts.

When do we disclose information to third parties?

Except as set forth in this Privacy Policy or as specifically agreed to by you, we will not disclose any information we gather from you on our Website.

Affiliates

We may disclose information (including Personally Identifiable Information) about you to our Affiliates. For purposes of this Privacy Policy, "Affiliates" means any person or entity which has referred you to this Website or our Online Products and who will be compensated for any purchases made by you through this Website.  Any information relating to you that we provide to our Affiliates will be treated by those Affiliates in accordance with the terms of this Privacy Policy.

Laws and Legal Rights.

We may also disclose your information (including Personally Identifiable Information) if we believe in good faith that we are required to do so in order to comply with an applicable statute, regulation, rule or law, a subpoena, a search warrant, a court or regulatory order, or other valid legal process.  We may disclose Personally Identifiable Information in special circumstances when we have reason to believe that disclosing this information is necessary to identify, contact or bring legal action against someone who may be violating our Website Use Terms & Conditions or to protect the safety and/or security of our users, our Website or the general public.

Third Parties Generally.

We may provide to third parties information about you that does not allow you to be identified or contacted, including where such information is combined with similar information of other users of our Website.  For example, we might inform third parties regarding the number of unique users who visit our Website, the demographic breakdown of the registered subscribers of our Website, or the activities that visitors to our Website engage in while on our Website.  The third parties to which we may provide this information may include potential or actual, commercial partners, sponsors, licensees, researchers and other similar parties.

Outside Contractors.

We may employ independent contractors, vendors and suppliers (collectively, "Outside Contractors") to provide specific services and products related to our Website or Online Products, such as hosting and maintaining our blog, providing credit card processing and fraud screening, and developing applications for our Website and e-mail services. These Outside Contractors may sometimes have limited access to information collected on our Website, including your Personally Identifiable Information, in the course of providing products or services to us.  Access to your Personally Identifiable Information by these contractors is limited to the information reasonably necessary in order for the Outside Contractors to perform their limited function for us.  We also require that these contractors (i) protect the privacy of your Personally Identifiable Information consistent with this Privacy Policy, and (ii) not use or disclose your Personally Identifiable Information for any purpose other than providing us with products or services for which we contracted.

Third Party Sellers.

In addition, through our Website, you may be given the opportunity to purchase (or to obtain more information regarding) certain content, products or services which are sold through a person or company other than us or our Affiliates (collectively, "Third Party Sellers"). Similarly, if you purchase a product or service through one of our co-branded stores, you will likely be purchasing the product through a Third Party Seller and not from us.  We will attempt to make it clear to you when you are dealing with a Third Party Seller by opening a new browser or otherwise notifying you that you are leaving our Website.  For example, if you see a phrase such as "powered by" or "brought to you by" followed by the name of a person or company other than Pure Delight, Inc., then you are likely on, or about to enter, a website hosted or operated by a person or company other than us.  Third Party Sellers may request that you submit certain information to them in order to purchase their products or services or to obtain additional information from them.  You do not need to submit this information or purchase any products or services from Third Party Sellers to access our Website. By submitting the requested information, you affirmatively consent to have that information shared with the Third Party Seller.  This information is used by the Third Party Seller and may be subject to a different privacy policy.  We do not otherwise share or disclose your Personally Identifiable Information to Third Party Sellers.

Sale of Business.

We reserve the right to transfer information to a third party in the event of a sale, merger or other transfer of all or substantially all of the assets of Pure Delight, Inc. provided that the third party agrees to adhere to the terms of this Privacy Policy.  We will notify users of any such transfer through notice on our site and through email.

Does this Privacy Policy apply when I link to other websites?

Our Website contains links to other websites not owned or operated by Pure Delight, Inc. (for example, if you "click" on a link to a third party seller or information provider, you will likely be taken off our Website).  We will attempt to make it obvious to you when you leave our Website and enter these websites by opening a new browser or otherwise notifying you that you are leaving our Website.  However, please be aware that we are not responsible for the privacy practices of such websites.  We encourage you to be aware when our Website links to other websites and to read the privacy policies or statements of each and every website.  This Privacy Policy applies solely to information collected by our Website.

Is the information we collect secure?

We want your information (including Personally Identifiable Information) to remain as secure as possible.  We strive to provide secure transmission of your information from your computer to our servers through industry-standard techniques.  To help ensure the integrity and privacy of the Personally Identifiable Information you provide to us via the Internet at the time you elect to become a registered subscriber to our Online Products, we use Secured Socket Layer (SSL) encryption technology in transmitting such Personally Identifiable Information over the Internet to our servers.  We secure the Personally Identifiable Information you provide on servers located in controlled, secure environments, protected from unauthorized access, use, or alteration.  Only employees who need access to your information to perform a specific task or function are granted access to such information.  In addition, all Pure Delight employees must abide by this Privacy Policy and are kept up-to-date on security practices.  Any employee who violates this Privacy Policy is subject to disciplinary action, up to and including termination.

Notwithstanding the above commitments to protect your information (including Personally Identifiable Information) from loss, misuse or alteration by third parties, you should be aware that there is always some risk involved in transmitting information over the Internet.  There is also some risk that others could find a way to thwart our security systems.  As a result, while we strive to protect your information, we cannot ensure or warrant the security and privacy of any information you transmit to us, and you do so at your own risk.

What choices do I have regarding the collection, disclosure and distribution of Personally Indentifiable Information?

Except as otherwise described in this Privacy Policy, we will only use Personally Identifiable Information for the purposes described above or as otherwise disclosed at the time we request such information from you.  You must "opt-in" and give us permission to use your Personally Identifiable Information for any other purpose.  If you no longer wish to receive communications from us via email, you may notify us by calling us or by contacting our Privacy Coordinator at the telephone number or address set out below.

Can I update or correct my Personally Identifiable Information?

You can always contact us in order to (1) update or correct your Personally Identifiable Information, (2) change your preferences with respect to communications and other information you receive from us, or (3) delete the Personally Identifiable Information maintained about you on our systems, by accessing My Profile or contacting our Privacy Coordinator at the address set out below.  Such updates, corrections, changes and deletions will not have an effect on other information that we maintain, or information that we have provided to third parties in accordance with this Privacy Policy prior to such update, correction, change or deletion.

You should be aware that it is technologically impossible to remove each and every record of the information you have provided to us from our systems.  The need to back-up our systems to protect information from inadvertent loss means that a copy of your Personally Identifiable Information may exist in a non-erasable form that will be difficult or impossible for us to locate.  We promise that promptly after receiving your request, all Personally Identifiable Information stored in databases we actively use and other readily searchable media will be updated, corrected, changed or deleted, as appropriate, as soon as reasonably practicable.

How will I know if there are any changes to this privacy policy?

If we decide to change this Privacy Policy, we will post those changes on our Website so you are always aware of what information we collect, how we use it, and under circumstances, if any, we disclose it.  If at any point we decide to use Personally Identifiable Information in a manner significantly different from that stated in this Privacy Policy, or otherwise disclosed to you, at the time it was collected, we will notify you by email or otherwise, and you will have a choice as to whether or not we use your Personally Identifiable Information in the new manner.  We may also make non-significant changes to our Privacy Policy that generally will not affect our use of your Personally Identifiable Information.  If you do not agree to the terms of this Privacy Policy, you should not use our Website.

Who do I contact if I have any privacy questions?

If you have any questions about our Privacy Policy or feel that we are not abiding by the terms of our posted Privacy Policy, please contact our Privacy Coordinator in any of the following ways:

Email our Privacy Coordinator at:
VIPcare@DelightWater.com

Or, write to our Privacy Coordinator at:
Pure Delight, Inc.
P.O. Box 306
Severance, CO  80546
Attn: Privacy Coordinator

Or, fax our Privacy Coordinator at:
(970) 797-1052
Attn: Privacy Coordinator

BY USING OUR WEBSITE, YOU SIGNIFY YOUR ACCEPTANCE OF THIS PRIVACY POLICY. IF YOU DO NOT AGREE TO THIS PRIVACY POLICY, YOU SHOULD NOT USE OUR WEBSITE.  YOUR CONTINUED USE OF OUR WEBSITE FOLLOWING THE POSTING OF CHANGES TO THIS PRIVACY POLICY WILL MEAN THAT YOU ACCEPT THOSE CHANGES.

 Last modified as of August 31, 2010